Even though I just mentioned some benefits of Affiliate Marketing, I can say that it’s not all flowers. I say this because Affiliate Marketing, despite offering several advantages, also brings some disadvantages for those willing to work with it.
You must know the good side and the downside of Affiliate Marketing to avoid entering this market with high expectations and be disappointed later.
Furthermore, knowing the disadvantages of Affiliate Marketing will make you better prepared to face challenges and overcome them with more professionalism and efficiency. That said, here are the advantages and disadvantages of working with Affiliate Marketing.
Advantages of Working with Affiliate Marketing
Low investment to start.
To work as an affiliate, you don’t need to shell out lots of money. Practically everything you will need to work with Affiliate Marketing is available free of charge, starting with the registration and affiliation in specialized platforms to the structure of a channel to work on the product’s promotion. Of course, if you want a more professional business that generates more results, you can invest in paid structures, such as website hosting or even advertisements, but none of this is mandatory.
As an affiliate, you will not need to stock anything either, so you will no longer have this expense. You also don’t need to build a physical structure or hire employees, at least not to get started.
No need to create a product
In Affiliate Marketing, you don’t have to worry about creating a product, choose one of the numerous existing affiliate platforms and start promoting it in your communication channels.
What you need to pay attention to when choosing a product to affiliate is that it is related to the niche market you have chosen to work. After all, it’s no use having a digital marketing blog and promoting a weight loss product.
No need to be an expert
To work with Affiliate Marketing, you also don’t need any expert certification or training on the subject. Of course, it is always better to have more knowledge. Still, everything you need to get started in Affiliate Marketing is available on the internet (like this article you are reading, for example).
It is increasingly easy to find interesting materials about Affiliate Marketing that can help you develop as a professional and manage to generate lots of sales. But if what you want is to develop as a professional and generate a lot of profit, I advise you to take training to learn everything you need.
No need to offer customer support
As an affiliate, you will also not need to offer a customer support service, as the company or producer is responsible for that part. Your job as an affiliate is to generate traffic and make sales.
The relationship you will have with the customer is related to the content and usage of the product, for example. But bureaucratic issues such as reversal, return, unlocking access, or anything like that will not be your responsibility.
You can follow the results in real-time
Another advantage of working with Affiliate Marketing is that you can track your metrics in real-time. In other words, you will be able to track the number of clicks, filled forms lead generated, sales made…
You follow up on the platform where you joined. Being able to track your results in real-time will help you make more assertive decisions, boosting your sales.
Disadvantages of Working with Affiliate Marketing
As I said earlier, Affiliate Marketing is not just about benefits. Every coin has two sides. You already know some advantages of Affiliate Marketing, know now the disadvantages.
It takes time to see the results.
If you entered or want to enter Affiliate Marketing thinking you will have great results in the short term, forget it! Working with Affiliate Marketing requires effort and patience, as results do not appear overnight.
In some cases, you will need to make a lot of sales to start making money. But, the good thing about this is that, even if it takes a long time to get results, you will be building a solid business that will bring significant results in the long term.
You need to have some knowledge about traffic (organic and paid)
For your work with Affiliate Marketing to work, you need to understand a little about traffic. Because it is through the generation of traffic, you will be able to make your sales and receive commissions. You must understand one thing: No traffic, no sales!
To sell the product you are affiliated with, you need to generate traffic to your communication channel, a blog or a page on social networks. You have the ability to generate organic traffic through your content (I advise you to do this) and paid traffic through ads.
A basic understanding of advertising is required.
Although I have said that you do not need to be an expert in Affiliate Marketing, this does not mean that you do not need to know a topic that can help you in your work, such as advertising. For example, if you decide to work with ads, you will need to understand making ads and using tools like Google AdWords.
Understanding a little about advertising will make your job easier, believe me.
You need to know about blogging.
To be successful with Affiliate Marketing, you don’t need to understand programming, especially how easily you will use WordPress to build your blog. It is an intuitive, simple to use and very efficient platform.
But, even without needing to understand programming, you need to know how to work with plugins, banners, links, and content creation and SEO strategies.
It is necessary to adapt quickly.
Some ad networks change their rules constantly, and because of that, you need always to be adapting to the changes. Some platforms do not allow the affiliate to do email marketing campaigns or social media advertising.
That’s why you need to always look for new solutions to promote your products and get good results.
There are payment schedules.
One item I can cite as a disadvantage in Affiliate Marketing is the payout schedule. In other words, you can only withdraw commissions for your sales when you reach a certain amount in some affiliate programs.
This is just a detail for those who have been in the market for some time, but for the affiliate who is just starting their business, this issue can be a problem. An example of this is Google Adsense, which only releases commission payments starting at 70 dollars.