Do you know what the H1, H2, H3, H4, H5 and H6 Tags are for? 

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Understanding Google’s algorithm is one of the greatest challenges for entrepreneurs who want to rank their online stores. Google’s algorithm is a set of operations that define how search results will be presented to users.

This way, your business can be recognized by the search engine and appear among the top results in any search related to your product. In this context, there are heading tags that are crucial in SEO and need to be worked on in online ventures, especially on product pages. See below how heading tags help to rank your online store .

What are Heading Tags and what is their importance in SEO?

Heading Tags are like bookmarks, which have the utility of defining the stature of a website’s page (headers). With this technique it is possible to highlight the most relevant content on the pages, which allows the creation of a hierarchy on them, improving search engine analysis. 

In SEO, heading tags are extremely important, as they allow a great reading for people, as well as search engines. Basically, they mean titles and subtitles of the contents of an online store

How to use Heading Tags?

The H1 tag is an HTML (Hypertext Markup Language) indicating the title of a virtual store, widely used in SEO techniques.

Therefore, the H1 must contain a brief summary of the main subject as it is the most relevant tag and must have the keyword in focus at the beginning of the sentence. However, the H1 tag does not show positive results on images, as they refer to text. Furthermore, it is recommended to use only one H1 per page, so it doesn’t confuse search engines about which subject is more important.

In turn, the H2 must contain a theme that follows the H1 tag, following the logic of a subtitle . In this way, all other Heading Tags (H3-H4-H5-H6) are part of the same scheme. Importantly, they cannot be mixed , thus following a hierarchy of relevance.  

How important is SEO in an online store?

The acronym SEO stands for Search Engine Optimization ( Search Engine Optimization ), and are techniques and tools that can boost your page, guaranteeing the ranking of your online store. These techniques are essential for the success of e-commerce because your website will appear when a user looks for the solution you offer in your product or service. 

Therefore, SEO will increase the attraction of qualified visitors to your website who can be potential end consumers. Even if you have a simple blog of your online store on the internet, it is possible for you to gain visibility.

However, SEO is not just about having a website. That’s because it consists of a series of features that allow not only your website or blog, but also your social media profiles to have greater reach on the internet.

Finally, it is important to remember that many other competitors are also on the internet and can use SEO. Therefore, I make it a priority to use SEO techniques correctly to gain greater prominence in e-commerce.

And remember: a good ranking in search engines ensures not only visibility, but also authority for your online store in all Brazilian e-commerce . It’s worth investing!

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